Decoding Zohran Mamdani's Style Choice: What His Suit Reveals About Modern Manhood and a Changing Society.
Coming of age in London during the 2000s, I was always immersed in a world of suits. They adorned businessmen rushing through the Square Mile. You could spot them on fathers in Hyde Park, kicking footballs in the golden light. At school, a cheap grey suit was our required uniform. Traditionally, the suit has functioned as a costume of seriousness, signaling authority and professionalism—traits I was told to embrace to become a "man". However, before lately, people my age seemed to wear them infrequently, and they had largely disappeared from my consciousness.
Then came the incoming New York City mayor, Zohran Mamdani. He was sworn in at a private ceremony dressed in a subdued black overcoat, crisp white shirt, and a notable silk tie. Propelled by an innovative campaign, he captivated the world's imagination like no other recent contender for city hall. Yet whether he was celebrating in a music venue or attending a film premiere, one thing was largely constant: he was almost always in a suit. Loosely tailored, contemporary with soft shoulders, yet traditional, his is a quintessentially professional millennial suit—that is, as common as it can be for a generation that rarely chooses to wear one.
"This garment is in this strange place," says style commentator Derek Guy. "Its decline has been a slow death since the end of the Second World War," with the significant drop coming in the 1990s alongside "the rise of business casual."
"It's basically only worn in the strictest settings: marriages, funerals, and sometimes, legal proceedings," Guy states. "It is like the traditional Japanese robe in Japan," in that it "fundamentally represents a custom that has long retreated from everyday use." Numerous politicians "wear a suit to say: 'I am a politician, you can trust me. You should vote for me. I have legitimacy.'" But while the suit has historically conveyed this, today it enacts authority in the attempt of winning public confidence. As Guy clarifies: "Because we are also living in a liberal democracy, politicians want to seem relatable, because they're trying to get your votes." In many ways, a suit is just a nuanced form of performance, in that it performs manliness, authority and even proximity to power.
Guy's words resonated deeply. On the infrequent times I need a suit—for a wedding or formal occasion—I retrieve the one I bought from a Tokyo retailer a few years ago. When I first picked it up, it made me feel refined and expensive, but its slim cut now feels outdated. I suspect this feeling will be only too recognizable for numerous people in the global community whose parents originate in other places, especially global south countries.
Unsurprisingly, the everyday suit has lost fashion. Like a pair of jeans, a suit's silhouette goes through cycles; a specific cut can therefore define an era—and feel rapidly outdated. Consider the present: looser-fitting suits, echoing Richard Gere's Armani in *American Gigolo*, might be in vogue, but given the price, it can feel like a significant investment for something likely to be out of fashion within a few seasons. But the attraction, at least in certain circles, endures: recently, major retailers report tailoring sales rising more than 20% as customers "shift from the suit being daily attire towards an desire to invest in something exceptional."
The Symbolism of a Mid-Market Suit
The mayor's go-to suit is from Suitsupply, a European label that retails in a moderate price bracket. "He is precisely a product of his background," says Guy. "A relatively young person, he's neither poor nor extremely wealthy." Therefore, his mid-level suit will appeal to the demographic most inclined to support him: people in their 30s and 40s, university-educated earning professional incomes, often frustrated by the cost of housing. It's exactly the kind of suit they might wear themselves. Affordable but not lavish, Mamdani's suits arguably align with his proposed policies—such as a capping rents, building affordable homes, and free public buses.
"It's impossible to imagine Donald Trump wearing this brand; he's a Brioni person," observes Guy. "As an immensely wealthy and was raised in that property development world. A power suit fits naturally with that tycoon class, just as attainable brands fit naturally with Mamdani's cohort."
The legacy of suits in politics is extensive and rich: from a well-known leader's "controversial" tan suit to other national figures and their notably impeccable, custom-fit sheen. Like a certain UK leader discovered, the suit doesn't just clothe the politician; it has the power to characterize them.
Performance of Normality and A Shield
Perhaps the point is what one scholar calls the "enactment of ordinariness", invoking the suit's long career as a uniform of political power. Mamdani's specific selection taps into a deliberate modesty, neither shabby nor showy—"conforming to norms" in an inconspicuous suit—to help him connect with as many voters as possible. However, some think Mamdani would be cognizant of the suit's historical and imperial legacy: "The suit isn't neutral; historians have long pointed out that its modern roots lie in imperial administration." It is also seen as a form of defensive shield: "It is argued that if you're a person of color, you might not get taken as seriously in these white spaces." The suit becomes a way of asserting credibility, perhaps especially to those who might question it.
Such sartorial "code-switching" is not a recent phenomenon. Indeed historical leaders previously donned three-piece suits during their formative years. Currently, certain world leaders have started exchanging their typical fatigues for a black suit, albeit one without the tie.
"In every seam and stitch of Mamdani's public persona, the struggle between insider and outsider is apparent."
The suit Mamdani chooses is deeply significant. "As a Muslim child of immigrants of Indian descent and a democratic socialist, he is under pressure to meet what many American voters expect as a marker of leadership," notes one expert, while at the same time needing to walk a tightrope by "avoiding the appearance of an establishment figure selling out his distinctive roots and values."
Yet there is an acute awareness of the double standards applied to who wears suits and what is read into it. "That may come in part from Mamdani being a younger leader, able to assume different identities to fit the occasion, but it may also be part of his diverse background, where adapting between cultures, traditions and attire is typical," commentators note. "White males can remain unremarked," but when women and ethnic minorities "seek to gain the power that suits represent," they must carefully negotiate the codes associated with them.
Throughout the presentation of Mamdani's official image, the tension between somewhere and nowhere, insider and outsider, is visible. I know well the awkwardness of trying to fit into something not designed with me in mind, be it an cultural expectation, the society I was born into, or even a suit. What Mamdani's sartorial choices make clear, however, is that in public life, image is never without meaning.